Ray-Ban is celebrating its 75th anniversary! They aren’t celebrating this anniversary with a big party with a red carpet and many celebrities, but they have chosen for a new capsule collection. The campaign around it is all about the large history of the brand, because Ray-Ban is, appropriately, very proud of their brand.
The Ray-Ban Aviator sunglasses that play the main part in the campaign, which is derived from 1937, are also the first aviator sunglasses that Ray-Ban launched. The collection is called “Ambermatic” and has no less than four different aviators with photochromic yellow lenses. These lenses become darker and adept themselves to the type of light and temperature of the surroundings of that moment.
These Ray-Ban items are available from June and will cost around € 170,00
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